Marketing Portfolio
This site showcases the value I delivered to a climate tech SaaS startup as the founder Marketer.
01 Context
2021
Turnaround CEO transitioned company from platform to product.
*First Marketing Hire.
Leveraged £10K
budget for quick wins, boosting awareness, acquisition, supporting fundraising efforts.
Pipeline contribution: £1.5M.
2022
Company aims for market fit, laying groundwork for growth.
Allocated £30K
for sales enablement, testing acquisition tactics, and enhancing online presence.
Pipeline contribution: £2M.
2023
Series B funding secured, shift to
scale-up with team expansion.
Allocated £100K
to refine playbook and optimise fundraise PR exposure.
Pipeline contribution: £4.5M.
02 Brand Management
Rebranding harmonised use of two conflicting brand guides, establishing a cohesive visual style and a comprehensive asset library for all touchpoints. Simplifying the messaging hierarchy enhanced consistency and helped in building awareness.
BEFORE
AFTER
03 Collateral
Crafted a diverse array of collateral including brochures, use cases, and decks designed to enable Sales and facilitate Customer Acquisition. These assets serve as indispensable tools throughout the customer journey, fostering engagement and doubling as compelling gated inbound content, amplifying our market presence and driving conversions.
04 Content
Crafted Content Strategy and curated Editorial Calendar to spearhead dynamic campaign initiatives across diverse markets. Pioneered the integration of new formats like explainer videos, strategically positioned for maximum impact and audience engagement.
Whitepapers and Reports​
Video
Blogs
05 Partner Co-Marketing
Collaborating with partners such as BT and Intel to strategise and execute joint marketing initiatives resulted in high-quality branded content (white papers, reports, solution briefs, videos and webinars) that bolstered sales and marketing efforts and extended our brand influence. Partners actively promoted the content across their marketing channels, amplifying our reach.
06 Events
Developed and executed an events program tailored to target verticals and geographies. Successfully orchestrated end-to-end management of 18 events in 2023, culminating in a notable presence at COP28.
Pre-event outreach and post-event follow-up optimised return on investment. Noteworthy highlights include Data Center World 2023 with four speaker slots secured, significant brand exposure, and the prestigious DCW Award for "Innovation Product of the Year 2023", resulting in numerous leads and several customer acquisitions.
Data Center World 2023
BT Sustainability Festival 2023 stand design
07 Campaign Management
The following diagram illustrates a strategic blueprint designed to drive growth through targeted lead generation. It embodies a fully integrated demand generation campaign structured to engage potential customers across touchpoints along their journey.
